Dr Jem Bendell
As you click around the net do you marvel at the convenience of it all, experience a thrill of global connection, yet tire of the news, the sad sad news of conflict, destruction, and a society thats constantly chewing up ourselves and our environment?
Me too.
Yippee, what a lively site this is turning out to be. On it you can access my publications, see current initiatives, read my musings, or get in touch. And you can see some of the strategy consulting, research, and training I get up to. This is NOT my business site, which is at Lifeworth.com, but because im generally boring most of the content here relates in some way to that paradox of excitement with technology (hence this site), and pain at the state of everything, outside and inside.
A bit of blah on my work...
For over 12 years I've been involved in, advised on and written about global social change, focusing on the relationship of corporations to sustainable development. I've been involved in the creation of innovative institutions such as the Marine Stewardship Council in 1996, co-wrote the first book on cross-sectoral partnerships for sustainable development in 1997, written over 40 other publications including a column in the Journal of Corporate Citizenship, and 4 UN reports on related topics. As director of Lifeworth, I've been working with over 30 organisations in 14 countries, seeking to promote the systemic transformation of markets.
Based in Geneva, I'm an Adjunct Associate Professor with Griffith University Business School (Australia), and Visiting Fellow with the UN Research Institute for Social Development Development. A friend suggested I let other people speak about me... a way of putting my work on stakeholder relations and reporting into practice. Here are some ones I'm proud of:
Jem was the one who helped us to look at business in a new way.
In 1996 Jem Bendell helped me to develop the concept for the Marine
Stewardship Council, by distilling the lessons from and modeling
the organizational structure of the FSC, and applying that to the challenge of
sustaining the world's fisheries. I co-founded it a year later with WWF and
Unilever. A decade on, more than 300 seafood products bearing the MSC's
eco-label are available in supermarkets around the world.
Jem encouraged me to explore innovative ways of using my knowledge
and networks for social change, which helped me to develop the concept for
Akashi, working on climate change awareness with black and minority ethnic
groups.
