 |
 |

Embracing Diversity
I n July The Copenhagen Centre produced a report focusing on the issue of diversity and ethnic minority integration in the European workplace. The report Ethnic Minority Employment Through Partnership 39 looked at four European countries (France, Germany, the Netherlands and the United Kingdom) and identified how new PPPs are helping employ greater numbers of ethnic minorities. By focusing on sixteen case studies that provide evidence of each country's "best practices", this report flags up the benefits gained by all stakeholders. It also highlights the multifarious initiatives that have come out of such partnerships. One example is HSBC's "Removing Barriers: Building Bridges" project that has been working to address the local population's high unemployment numbers by providing training and recruitment to the unemployed. HSBC's UK Head office is located in the London Borough of Tower Hamlets, one of the most deprived areas in the UK, which also contains a high Asian population. The report suggests that, so far, the project has been successful. Since it's birth, over 60% of those who have attended the programme have secured employment, and two people have become HSBC employees. 40 This initiative has also been rewarded by the Windrush Achievement Awards who in June short-listed the bank for the award, based on its positive and constructive work with ethnic minorities. 41 This is welcome news amidst reports of growing xenophobia, racism and anti-Semitism. 42
Apart from this report, and a previous one by Respect Europe 43, diversity issues have been generally underplayed in corporate citizenship debates. It is because it is an issue laden with personal politics that some companies find hard to grapple with? Or perhaps it is something to do with the lack of ethnic diversity amongst professionals working on corporate citizenship itself? Some non-white professionals working in this field have expressed to us their acute awareness of the lack of diversity amongst consultants, business, academia or non-governmental organisations working on corporate citizenship issues. Given that there have been few workshops or conferences dedicated solely to addressing the issue of diversity, it was important that this was a major part of the agenda for The East Asia Economic Summit, held in Malaysia in October.
Perhaps, though, it will be members of non-white communities that will foist diversity more overtly onto the corporate citizenship agenda. For example, the summer witnessed the charge against Ford Motor Credit Company of racial discrimination towards their Hispanic clients. A study suggested that Ford had been found issuing relatively higher loan rates to Hispanics. 44 Although Ford denied these allegations, the damage will take some time and effort to rectify.
39. www.copenhagencentre.org/main
40. www.hsbc.co.uk/diversity/news.htm
41. www.hsbc.co.uk/diversity/news.htm
42. www.unic.org.in/News/2002/nl/nl24Aug2002.html#7
43. www.respecteurope.com/eng/news_e.html#Durban
44. www.ethnicmajority.com/consumer_news.htm

contents © jem bendell, 2002. site design by tim concannon. hosting by futureconsiderations.com. |
 | |